Author: si

Ford

Creative Direction, Design & Animation Ford required a series of 20 short video animations for use within an eLearning course about the different types of electric vehicle's (AEV, PHEV, MHEV and HEV). Style Frames
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MG

Design & Animation MG - tasked with creating a variety of launch campaign materials for their MG3 and MG ZS EV models. Some of the OOH billboard concepts and brochure concept artwork. OOH Videos Style Frames
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KIA

Creative Direction, Design & Animation KIA - Produced a technology explainer video showing how regenerative braking works on their electric vehicle models. Energy generated during braking or coasting is feed back into the main battery, which can then be used during normal operation of the vehicle.
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Volvo

Design, Storyboard & Animation Volvo - tasked with producing a series of technology explainer videos, from storyboard through to final execution. Liasing with technical experts who would supply a product information document which was simplified into a visual storyboard which would require no voice-over or on screen text this bypassed the normal requirement for content [...]
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CORE 4 Kids

Creative Direction, Design & Animation CORE 4 Kids- is a channel designed to be used by Pixel Power, to demonstrate the capabilities of their StreamMaster product which is a template based IP streaming media delivery solution. I chose a childrens channel as it would best show some of the 3D capabilities of real time integration with [...]
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MOTION STYLE GUIDE

Motion Style Guides During my time at Pixel Power I would often ask clients to provide sample videos of their graphics along with  a motion and style guide. However not everyone was a designer and understood why a guide was needed, so I decided to put together a collection of assets showing an example and [...]
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PEBBLE BEACH

Creative Direction, Design & Animation Pebble Beach  Promo - Pebble Beach Systems integrated "Pixel Powered" plugin from Pixel Power which delivered real time 3D graphics for it's Orca and Dolphin products. These 3 templates were designed to test the integration of the products. The brief was simply to make programme menus which look as "3D" [...]
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CGTOOLS Promo

CGTools Promo - promotional marketing video to show some of the features of Pixel Power's CGTools software. The approach was to show the software as a designer's tool rather than a technical software as it had been shown in the past.
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LIVE ADS

Creative Direction, Design & Animation Live Ads - this was a proof of concept for Pixel Power, to demonstrate the hardware and software products for live data integration. The brief was to show the integration of live data into a pre-recorded video, specifically showing how this could be done with a motion tracked green screen [...]
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