TOY TOWN

Creative Direction, Design & Animation

TOY TOWN – with the launch of a new product, Pixel Power wanted a short and engaging video, which would be used as a stand teaser for trade shows such as NAB and IBC.

The product is all about multi format delivery of high quality, high volume rendered video. The “Toy Town” concept was born out of the idea of fast city delivery services. I wanted to convey a sense of simplicity about a complex product.