Creative Direction, Design & Animation
Arabica Project – The concept was to introduce a 3-dimensional logo with Arabic sensibilities, a sense of warmth and heat with fluid motion, revealing constituent parts of the logo before a full reveal.
A short motion graphics project to experiment with certain software and rendering features, such as volume mesh builder in Cinema 4D and Insydium’s particle effects for fluid simulations.
The audio was a mix of a number of tracks which captured the feeling of Arabia:
Min Zaman – Le Trio Joubran
Camel Driver – Bahramji adn Mashti
Ashkabad – Anouar Brahem Trio
Intro – Sary Hany
Mirage – Le Trio Joubran
The Mozdoks Train Anouar Brahem Trio
Style Frames
![ArabicaStyleFrame 01](https://gizbeardon.com/wp-content/uploads/2020/05/ArabicaStyleFrame_01-1024x576.png)
Storyboards and Experiments
![Stone01](https://gizbeardon.com/wp-content/uploads/2020/05/Stone01-1024x1024.png)
![ArabicaLayout 00](https://gizbeardon.com/wp-content/uploads/2020/05/ArabicaLayout-00-1024x576.png)
Alternative Composition
Alternative composition using different music and the title card animate on to reveal the logo, with no additional animation.
Music:
Nafas – The Spy From Cairo